Voice of People Investigative Desk, 8 February —

The UK’s travel industry has taken another hit. North America–focused travel agency Simply Florida Travel Ltd has abruptly shut down its operations, leaving countless customers stranded after all flights and holiday packages booked through the company were cancelled.

But Voice of People believes this is more than the downfall of a single company—it is a clear indication of deeper instability within the UK’s travel sector.

Company Gone, Website Gone — Customers Left in the Dark

Based in Glasgow, Simply Florida Travel sold holiday packages to dream destinations such as Disney World, Universal Studios, New York, Toronto, Niagara Falls and Miami.

However, documents from Companies House reveal a troubling timeline:

• 13 October 2025: Application submitted to be struck off the register
• 6 January: Company officially dissolved
• 20 January: Ceased trading as an ATOL-protected travel provider

Their website is now inactive, leaving customers with no direct point of contact.

ATOL’s Guidance: TTA Is Now the Only Point of Contact

According to ATOL, Simply Florida Travel operated under a franchise arrangement with The Travel Trust Association (TTA).
Affected customers seeking assistance have been advised to contact TTA at:
customerservices@thetravelnetworkgroup.co.uk

But the real question is—
How quickly or effectively will customers receive help?
Because many travellers have faced long delays and uncertainty.

A Wave of Closures — Coincidence or Crisis?

Simply Florida Travel is not alone. In recent months, several UK travel companies have collapsed, including:

• Regen Central Ltd
• Gold Crest Holidays
• Great Little Escapes
• Jetline Travel
• Asiara UK Ltd

When so many agencies shut down in such a short time, it raises serious concerns about the health of the entire industry.

Voice of People Analysis: Why Are Travel Agencies Falling Apart?

1. Economic Pressure and Reduced Consumer Spending

With inflation and rising living costs, many people are cutting back on travel. Small and mid-sized agencies are struggling to survive.

2. Dominance of Online Booking Platforms

Airlines, hotels and major online platforms now sell directly to customers, reducing the role of traditional travel agents.

3. Complications of the Franchise Model

Even with ATOL protection, franchise-based agencies often create confusion about accountability.
Customers frequently don’t know who is responsible when things go wrong.

4. Financial Protection Doesn’t Guarantee Quick Relief

ATOL protection sounds reassuring, but refunds can take months—leaving customers frustrated and financially stressed.

From Selling Dreams to Disappearing Overnight

On its Facebook page, the company once proudly claimed:
“We’re not just another travel agent—we build your dream holiday.”

Today, those dreams have turned into anxiety, financial loss and unanswered questions for many travellers.

Voice of People’s View

The instability in the UK’s travel sector deserves urgent attention.
One company shutting down may not be alarming—but when closures become a pattern, it signals a much larger problem.

=====

Sources

• Companies House (UK) — Official corporate records confirming dissolution dates and strike-off application details for Simply Florida Travel Ltd.
• ATOL – Air Travel Organisers’ Licensing (UK Civil Aviation Authority) — Public guidance regarding the company’s ATOL status, franchise arrangement under The Travel Trust Association (TTA), and consumer assistance instructions.
• The Travel Trust Association (TTA) — Customer service contact information provided for affected travellers.
• Archived public information from Simply Florida Travel Ltd — Company descriptions and promotional statements previously available on its Facebook page.
• Recent UK travel industry reports — publicly available information on the recent closures of Regen Central Ltd, Gold Crest Holidays, Great Little Escapes, Jetline Travel, and Asiara UK Ltd.